Target Demographics

I have to say, I find the fact that Couples Retreat is being advertised during NFL games entirely perplexing.  Can the equation really be as simple as Vince Vaughn=For Men?  To be fair, there's also some Malin Akerman, Kristen Bell and Kristin Davis, who, when + bikinis probably = For Men, as long as there are no cosmopolitans, or multiple bad bridesmaid dresses, or any one of a number of other chick-flick indicators present.  But even with the eye candy, a movie about a group of couples at a crazed Hawaiian marriage counseling resort doesn't exactly seem in the ballpark, or on the football field as it were, for dudes who get together to watch games on Sunday.  And at this level of quality, I can't really see what the movie has to offer to their wives, or girlfriends, or any lady of particularly discerning taste regardless of her relationship status.