Vizio includes Gary Brolsma, the Numa Numa Guy in its ad, along with Beyonce, for very large televisions. Brolsma's celebrity, in addition to providing the single best New York Times headline of all time, has always struck me as a critical turning point in the internet's viral culture: it was the last moment you could do something like that without expecting it to have the potential to go international, the last moment when rather than embracing it, Brolsma was incredibly ashamed (though he did ultimately score an endorsement deal for headphones, and the Vizio ad suggests he's still reaping some profit from the incident). Seriously, the video has a kind of infectious, un-self-conscious quality that I like:
And I say that as someone who may have spontaneously burst into this song when it came on the radio during a college road trip. The Google ad was the single best ad of the game, and I thought the juxtaposition of "Ain't No Sunshine" with the visuals for Dante's Inferno, a new video game, was very smart and eyecatching.