I think it makes a huge amount of sense to give out awards to movie opening sequences, as South by Southwest is doing this year. They're absolutely a distinct art form, although an unusual one: when done poorly, nobody really notices. When done brilliantly, nobody quite knows how to judge them, and their impact on the movie as a whole. The opening credits sequence for Casino Royale, for example, doesn't explicate the movie, but it does an incredible job of setting up the aesthetics (I particularly like the target sites that spin into roulette wheels) of the movie, and it's a great piece of graphic design and animation. And it's one of the few Bond songs I actually quite like: