Looks like the big trend of the summer in music videos is going to be the quasi-viral thing. Lil' Wayne's in on the act:
I don't love the song, but I don't hate it, either (the Benjamin Franklin and Michael Phelps references are funny) and with Wayne and me, that's progress, I suppose. I do like the Fergie-David Guetta-Chris Willis-LMFAO riff on the trend though, even though the song's patently absurd, partially because it's a lot funnier to see Fergie disconcerted and then join the part than it is to see Wayne bask in adulation from a rooftop: